Luca Percassi is best known as the CEO of Atalanta B.C. Born on August 30, 1980, Luca is the son of Antonio Percassi, a prominent entrepreneur who is the owner and president of Atalanta B.C. The Percassi family has been instrumental in transforming Atalanta into a competitive team in Italian football, particularly in Serie A, the top tier of Italian football.

Luca Percassi initially pursued a career in football and played as a professional for Atalanta in the late 1990s. However, his football career was relatively short, and he transitioned into the business world, joining the family business. Under his leadership as CEO, Atalanta has achieved significant success, including multiple qualifications for the UEFA Champions League, establishing the club as a consistent performer in both Italian and European football.

In addition to his role at Atalanta, Luca is involved in various business ventures within the Percassi Group, which operates in sectors such as real estate, retail, and fashion. The Percassi Group is known for managing franchises for major international brands in Italy, including Nike, Victoria’s Secret, and Starbucks.