Born in 1969 in Florence, Italy, De Siervo has a background in law and extensive experience in the sports and media industries.

Before becoming CEO of Serie A, De Siervo held various significant roles in the sports media sector. He served as the CEO of Infront Italy, a major sports marketing agency that manages media rights and marketing services for sports events. During his time at Infront, De Siervo played a crucial role in negotiating and managing the commercial rights for Serie A, which gave him valuable insights into the football industry.

In 2018, De Siervo was appointed CEO of Serie A, succeeding Marco Brunelli. In this role, he has been responsible for managing the league’s operations, including overseeing broadcasting rights, marketing, and international expansion efforts. Under his leadership, Serie A has focused on increasing the league’s global visibility, enhancing the quality of broadcasts, and modernizing the league’s digital presence. De Siervo has also been involved in efforts to improve the financial stability of Serie A clubs and the overall competitiveness of the league on the international stage.